By Steve Elliott
Leafly.com has introduced a cannabis news and culture section, covering topics ranging from industry news to advocacy efforts and resources for people new to cannabis, including FAQs, how-to guides, advice for choosing a dispensary, and a dispensary patient "bill of rights."
Described as "Yelp for medical cannabis patients," Leafly is designed to help patients find the marijuana strains and dispensaries for their medical needs through an online environment. The site features more than 50,000 patient-generated reviews of more than 500 strains of cannabis, along with 22,000 patient reviews of 3,300 dispensaries in the United States, Canada, Belgium, the Netherlands, and Israel.
"This is a big step forward for cannabis patients," said Christian Groh, vice president of sales and Leafly and partner of Privateer Holdings. "Expanding Leafly's education and information resources will allow patients to make informed decisions about their treatment in a mainstream, professional environment."
To lead the expansion, Leafly hired Rebecca Kelley as its new Content & Community manager. Kelley brings almost a decade of experience in online content development and marketing to the Leafly team.
In her new role, Kelley will oversee a team of four content creators tasked with developing Leafly into a news and culture resource for cannabis patients. Previously, she served as content marketing manager for Intego (an industry leader in Mac antivirus and security software), and also held similar positions at This or That Media, and SEOmoz.