California: Beauty that's relevant
By Dinna Chan Vasquez
The Body Shop has always believed that business has the power to make the right kind of difference in the world.
Over 50 percent of the companyâ€™s products contain Community Trade ingredients or are produced through the Community Trade program. The Body Shopâ€™s target for the year is an ambitious 65 percent. This program creates sustainable trading relationships with disadvantaged communities around the world and provides income to over 25,000 people across the globe.
Through the program, the company obtains sesame seed oil from Nicaragua, aloe vera from Guatemala, honey from an organic source in Zambia, shea butter from Ghana and bladderwack seaweed from Ireland.
How cool is it that your bottle of lotion helps provide a means of livelihood for communities?
In 2007, The Body Shop was the first company to have sourced sustainably harvested palm oil and introduce the ingredient into the beauty industry, working in partnership with a certified organic producer in Colombia.
Early this year, the introduced 100-percent post-consumer recyclate bottles while all polyethylene terephthalate or PET bottles contain a minimum of 30 percent recycled material, with a target to convert to 100 percent in the next 12 months.
The Body Shop also continues to raise awareness and funding for women affected by domestic violence. The Stop Violence in the Home campaign has run since 2003 and raised more than 2 million pounds.
The company has stepped up efforts to raise awareness of HIV and AIDS among young people, working with MTV Network International. The campaign funds the Staying Alive Foundation, a grassroots organization that supports young people globally.