California: 420 Games Invade L.A. As Activism, Fitness Converge At Santa Monica Pier

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The 420 Games’ first event of 2016 takes place March 26 at the Santa Monica Pier. For the first time ever, according to organizers, this southern California landmark will host an organized cannabis-related event, one that is expected to gather more than 1,000 participants.

Created to de-stigmatize cannabis and the people who use it, The 420 Games brings a message of wellness, fitness and health. Activists will walk, run, bicycle or skateboard to “Go the Extra Mile for Cannabis” in this 4.20 mile race. Out in the water, stand-up paddle boarders will follow course along the beach!

"The 420 Games were created to emphasize that highly functional people, even professional athletes, use cannabis and are hardly the lazy stoners the world has portrayed," said creator and producer Jim McAlpine, founder of SnowBomb, a source for ski and snowboard lifestyle and culture. "Fostering a new, positive mindset about those who use cannabis is going to be absolutely critical for the legalization of marijuana.”

Special guest speakers will include LEAP (Law Enforcement Against Prohibition) member and former Redondo Beach Police Officer Dianne Goldstein; as well as national cannabis thought leader and author of The Cannabis Manifesto Steve DeAngelo. Look for special appearances by UFC fighter Kyle Kingsbury, NFL Pro-Bowler Kyle Turley and former NFL players from the Gridiron Coalition who will have their own team of other ex NFL players in attendance.

EAZE MD will be on site to offer attendees the opportunity to obtain a medical cannabis evaluation and recommendation. 420 Games advocates responsible adult use. Paradoxically, there will be no smoking allowed at the Pier portion of the day's festivities.

“We are forging new outlooks and a new respect for both cannabis and the people who use it," McAlpine said. "A cloud of smoke over our heads at the pier -- both literally and figuratively -- is not the message we want to send out to the world.”

In contrast to the events in the sun at the Pier, the concert and after party at The V Lounge following the race offer a space to sample medical cannabis for medical cannabis patient cardholders. Shuttles will be provided from the race to the lounge. ‘The 420 Games Village’ will feature yoga, magic, comedy, education, networking and live music from reggae legend Pato Banton.

Over the past two years, hundreds have participated in successful 420 Games athletic events at San Francisco’s Golden Gate Park. The 420 Games’ Los Angeles debut is the first leg of a four-state, six-city tour. Upcoming event series will feature marathons, mountain bike races, stand-up paddleboard competitions and more. Future locales include San Francisco, Boulder, Denver, Portland and Seattle.

"Our attendance has doubled from the first event to the second; we expect thousands of people to come run or walk for cannabis respect on March 26th in LA," McAlpine said. "There is a passion and vibe of camaraderie at these events that is very inspiring to see."

The 420 Games are presented by WeedMaps and sponsored by OpenVape, SnowBomb.com, Lagunitas Brewing Company, Dixie Elixirs, and Eaze. Many other top cannabis brands in California will be in attendance as well.