Colorado: Good Chemistry Launches 'Craft of Cannabis' Campaign
By Steve Elliott
As Good Chemistry — specializing in cultivating consistent, high-quality cannabis— expands production capabilities in Colorado and Nevada, the company is debuting its “Craft of Cannabis” initiative with a new advertising campaign and website. Built on exquisite original photography, the ads showcase the people and plants behind the finest flower grown in Colorado.
“Our mission has always been to cultivate the best cannabis on the market,” said founder and CEO Matthew Huron, a master gardener who has been honing his craft for nearly two decades. “We are proud of the flower that we produce.
"Our Craft of Cannabis campaign aims to show consumers the excellent standards of our Cannabis artisans and the remarkable beauty and character of our plants,” Huron said.
The Craft of Cannabis campaign was developed by branding expert Michael Markowitz, president of Michael Markowitz + Associates, whose clients have included, among others, Panera Bread, Anheuser Busch and Universal Studios.
The new GoodChem.org website provides behind-the-scenes access to Good Chemistry’s nurseries, where the team includes botanists, carpenters, mechanics, scientists, musicians, entrepreneurs, farmers, inventors, caregivers, and more.
"Good Chemistry Nurseries products reflect the evolution of thousands of years of Cannabis production; Good Chemistry works to preserve the ancient qualities of the Cannabis flower while incorporating the most modernized cultivation, production and curing techniques," a prepared statement from the company tells us.
"In the last two years alone, Good Chemistry has expanded more than 235 percent, and employs a staff of over 100," the press release reads. "Over the past three years, Good Chemistry Nurseries has increased its cultivation and production square footage by more than 400 percent."
The new website also offers access to Good Chemistry’s education campaigns including S.T.A.T.S., Good Chemistry Nurseries’ free consumer cannabis evaluation guide for assessing quality cannabis flower. The five-step process for identifying high quality, remarkable flower, is similar to the multi-step process for evaluating wine. The S.T.A.T.S. method (Sight, Touch, Aroma, Taste, and Sensation) is a guide to helping consumers evaluate essential aspects of the flower in order to make the most informed and satisfying purchase decisions.
A Product Section provides a review of Good Chemistry’s flower strains, including the exclusive Ingrid and Mr. Good Chem, and concentrates, such as solvent-less Rosin.