bob hanson

New York: True Hemp Dog Chews A Hit In Manhattan

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The only hemp-based pet product at the Cannabis World Congress
generates a New York-style buzz

From capturing the headline in the New York Daily News to selling out when they weren’t even for sale, True Leaf International’s True Hemp dog chews were the talk of the town – or at least of the 3rd annual Cannabis World Congress and Business Expo at New York’s Javits Center June 16-17.

When True Leaf CEO Darcy Bomford and Marketing VP Alison Ruks turned up at the True Leaf booth, a crowd had already gathered, and to their surprise, people wanted to buy the functional chews – even though they weren’t for sale.

“We had to rush-ship the product in overnight to keep up with the demand,” said Alison. “The response overwhelmed all our expectations.”

While they were busy filling orders from their impromptu storefront, the True Leaf team made time for interviews with Sports Illustrated and The New York Daily News, which led its story on the expo with “Hemp-infused dog biscuits peddled at New York cannabis expo.”

“Dogs are finally getting a real treat,” the story began, featuring an interview with Alison on the benefits of the True Hemp treats for dogs.

When they weren’t talking about True Hemp with the media or selling the display to Congress attendees, the True Leaf team even picked up a new retailer in Hell’s Kitchen.

Germany: True Leaf Brings 'True Hemp' Pet Treats To Europe

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True Leaf collaborates with Pet Horizons to unveil product for European distribution at Interzoo®, world’s leading pet supply show

With successful US and Canada launches under its belt, True Leaf International Ltd. on Tuesday announced it will soon offer its True Hemp pet treats for sale in Europe, unveiling the product – ready for sale – at the upcoming Interzoo pet supply exhibition May 26 - May 29, in Nuremberg, Germany.

Interzoo®, the world’s largest bi-annual exhibition of supplies for pets, including dogs, cats, horses and birds is renowned for showcasing innovation in the industry. In 2014, more than 37,000 visitors caught up with the latest in pet care at over 1,700 exhibitors from more than 60 countries.

True Leaf’s product line, already available in North America, appears to be well positioned for the European market.

“Europeans have always had an appreciation for high-quality natural products,” said Darcy Bomford, True Leaf CEO. “In addition, hemp has been grown in some regions of Europe for generations and we’re excited to use European hemp as a key component of our product lines.”

The company announced it has "already seen interest in the product line leading up to the show and expects significant demand as it rolls out across the European Union."

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