By Michael Bachara
Recently, NFL Hall of Fame quarterback Joe Montana bought into cannabis technology company HERB.
HERB, a digital media company based in Toronto, Canada geared specifically for the cannabis industry, mixes original how-to videos with hard news and profiles. The company, which boasts 5.3 million unique visitors per month and 2 billion organic video views annually as of June 2017, aims to expand to Los Angeles and New York City, as well as build out new studios to offer online video content.
Liquid 2 Ventures, Montana's venture capital firm, was a part of a group that invested $4.1 million into Herb during the company’s seed-funding round.